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What we do > Annual Congress > 2015: Oslo
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Annual Congress
2016: Groningen and Amsterdam
2015: Oslo
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October 1-3

How PR/Corporate Communication Supports Organizations and What Communicators Can Learn from Management Disciplines



Kotler and Mindak in 1973 lamented the lack of management and economics courses for Public Relations students as well as the refusal of business schools to teach Public Relations. This state of affairs is not so much different today, as we see communication graduates with little organisational/ business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end – it must be demonstrated to contribute to the bottom line.

There has been growing understanding based on research that communication practitioners need more business knowhow, that they need to have a better understanding of how their organizations operate, and that a strategic orientation ensures that communication executives are invited to participate early in organisational strategic decision-making.

This conference will give researchers from several disciplines the opportunity to come together and explore the value of strategic communication for organisations (Public Relations, corporate communication, organisational communication, integrated communication). One output may be ideas on how business schools and schools of communication can come together to address curricula that in the end has benefits for all organisations and perhaps even society at large. Other
collaborations that might emerge are research partnerships across disciplines to tackle joint challenges of understanding goal-supportive communication in corporate settings.


  • The Business School Fortress
  • Communication in management theory and education
  • Collaboration for success
  • Learning from ‘real(istic)’ organisations
  • Re-thinking strategies, strategic thinking and communication planning in a networked world
  • The rising market for communication
  • Current research in Public Relations and strategic communication (open track)


The scientific committee of the congress will select the three best papers, which will be awarded at the congress.

The best papers related to the congress topic will be selected for submission to a special edition of the “Journal of Communication Management” or for an edited book published by Peter Lang (New York) after the congress. Each publication will have strict editing criteria (available on the congress website) to be applied to the paper and a further selection process by a dedicated editorial team will follow.


BI Norwegian Business School is an internationally recognized not-for-profit private institution. Established in 1943, BI has one of Europe’s largest and most productive academic environments, offering a broad range of full-time bachelor and masters programs as well as executive programs. The school also has a number of Ph.D. programs in traditional business areas.

BI currently holds the prestigious international accreditations EQUIS and AMBA, and is the only Norwegian business school that is accredited by the American Association of Colleges and Schools of Business.

The Department of Communication and Culture combines humanist and social science perspectives and places communication for leaders, Public Relations, arts management, and intercultural communication at the center of its cross-disciplinary research and teaching.



Lonely Planet describes Oslo: Hemmed by a ‘fjord’ and kilometres of woodland, Norway’s capital is an easy-going city with an eclectic architectural mix of old, new and just plain 1960s that is hard not to like. The perfect size for exploring on foot, the city boasts world-class museums, a lively nightlife and plenty of outdoor activities for the energetic. Read more

If you live in Europe, Oslo is the place to go for a long weekend and for others there is plenty to do for a longer stay. There are direct flights from many European airports (as well as US) with both low-cost and major carriers. A direct train connects the airport to the city and a quick subway ride delivers you to BI. Oslo is a small, clean and comfortable city where everybody speaks English, and all attractions are within walking distance and just a few minutes from any hotel and from BI by subway.

Key sights include the museums housing Viking artifacts to the ultra-new Opera House shaped
like a ice floe on the Oslofjord. You can also enjoy amazing panoramic views from Holmenkollen Ski Jump or take in the sculptor parks; for example Vigeland Park or Ekeberg Park’s celebration of women. Oslo also offers affordable hotel and hostel options for participants.

For more information:



The EUPRERA Congress will be held from noon Thursday, October 1, to Saturday afternoon, October 3, 2015. A social program will be offered on Saturday. Details are available on the congress website. The PhD seminar will be held at the University of Oslo just after the EUPRERA Congress from Sunday afternoon October 4 to Wednesday lunchtime October 7, 2015.



Peggy Simcic Brønn, Professor

Associate Dean, Undergraduate PR Program
Director, Center for Corporate Communication





Norwegian Business School (BI)
Nydalsveien 37
0442 Oslo


More info on the congress website

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