Public Affairs and Lobbying
Public affairs is a clearly identified communication specialism practiced by increasing numbers of professionals across Europe. It if frequently associated with lobbying, which is an important sub-function of public affairs. But modern public affairs is centred on the wider management of relationships, organising campaigns and the building of discursive communities across a range of stakeholder networks in order to influence any issue that may have legislative or regulatory policy implications. As such EUPRERA is a natural home for building this network.
However, academic PR has failed to fully assert a leading role in public affairs research, and many studies of PA and lobbying in Europe are often produced by scholars from other fields who have not sought to build theory or draw out implications specifically for PR in their work.
None the less, there are a good number of scholars across Europe who have been working on projects relevant to this field. No other international academic association in the field of PR has a network or special group focused on public affairs. So, the aim is to build the first active academic network of PR scholars interested in public affairs within EUPRERA.
Goals of the network
- To foster collaborative working between members of the network.
- To facilitate sustainable collaboration between members that will lead to the submission of funding bids.
- To re-integrate public affairs as a subject that sits within the academic field of PR.
- To facilitate a forum for debate and exchange on the future of public affairs scholarship and practice in Europe.
- To co-ordinate the outputs of network collaborations into new academic publications.
- To proactively build relationships with practitioner communities for research impact and knowledge transfer.
- Øyvind Ihlen, University of Oslo, Norway
- Melissa Dodd, University of Central Florida, USA
- Tor Bang, BI Norwegian Business School, Norway
- Sarah Roberts-Bowman, University of the Arts London, UK
- Chiara Valentini, Aarhus University, Denmark
- Christian Fieseler, BI Norwegian Business School, Norway
- Elina Melgin, ProCom, Finnish Association of Communication Professionals, Finland
- Astrid Berg, Hanze University of Applied Sciences, Netherlands
- Denisa Hejlova, Charles University, Czech Republic
- Lucile Desmoulins ,UPEM Université Paris-Est Marne-la-Vallée, France
- Susana Carvalho, Instituto Superior de Novas Profissões, Portugal
Network to formally launch at EUPRERA Congress in Oslo, October 2015.
Milestones for the next year
- Setting up a network co-ordination team.
- Announcement and official launch at EUPRERA Congress 2015.
- Agreement of work plan for first 12 months, including events or funding workshops.
- To submit an external funding bid to support the growth of the network and enable it to organise seminars or workshops.
- To discuss if a practitioner advisory group is required, and begin to recruit if this is agreed.
- Submit a panel proposal for EUPRERA 2016.
How can EUPRERA members still join the network? Who should join the network?
Any member of EUPRERA with a research interest in public affairs and lobbying. The network welcomes and encourages scholars from diverse methodological backgrounds to participate.
To join the network, please contact the network leader Dr Scott Davidson, University of Leicester, UK (firstname.lastname@example.org).