European Communication Monitor (ECM)
The largest study on strategic communication and public relations worldwide
(page latest update: September 2015)
While communication management and public relations in Europe is growing both in quantity and quality, empirical data on the professional field is still rare. There are a number of studies in national markets, but trans-European research has been limited by paradigmatic barriers (different research cultures) and pragmatic limitations (lack of databases with would allow an investigation across many countries). The European Communication Monitor closes this gap. It is an empirical survey which tries to identify current challenges and future trends in strategic communication throughout Europe.
ECM, run annually since 2007, is:
- the leading and most comprehensive analysis of the European market with more than 2,000 participating professionals each year (decision makers in PR, average age 40 years, from 40+ European countries)
- conducted by a cross-national research team of professors from five renowned universities plus a network of national contacts/professors in nearly 20 countries within the framework of EUPRERA
- in partnership with EACD (European Association of Communication Directors), a transnational body of leading communication professionals in companies and organisations, www.eacd-online.eu
- Prof. Dr. Ralph Tench, Leeds Becket University, United Kingdom
- Prof. Dr. Angeles Moreno, University Rey Juan Carlos, Spain
- Prof. Dr. Piet Verhoeven, University of Amsterdam, Netherlands
- Prof. Dr. Dejan Verčič, University of Ljubljana, Slovenia
Start: January 2007, open end (current phase runs until 2018).
Results until now
The ECM 2015 has been conducted in March 2015. Results have been presented at academic and professional conferences and more presentations and papers are underway, among which @Com.summit in Belgium and Bledcom in Slovenia. Further presentations @ academic and professional conferences in Europe, USA, Latin America and Asia are planned in 2015.
Two spin-off-projects are the LCM (Latin American Communication Monitor), which results are being presented during summer/autumn 2015, and the APCM (Asia-Pacific Communication Monitor), launched in summer 2015.
Two Spin-off-projects, the Latin American Communication Monitor 2014/15 and the Asia-Pacific Communication Monitor 2015/16, have been conducted for the first time with results being published in 2015.
The ECM website has been relaunched in January 2015.
Milestones for the next six months
The ECM 2015 survey has been conducted in March 2015 and results are being presented. New ways for disseminating the results in cooperation with the new partner PRIME Research as well as new ideas to combine research data with monitoring data from 2016 onwards will be explored. Next year, the 10th edition of the ECM will be conducted.
The LCM (Latin American Communication Monitor has delivered results in 2015 and opens up new opportunities for data comparison and publications. Additional partner projects in other regions will be developed. The APCM (Asia-Pacific Communication Monitor) is underway and results will be presented at the end of 2015.
Results of the ECM 2015 will be linked with data from LCM 2014/15 and the APCM 2015/16. International Presentations in Asia ( Hong Hong, November 2015) and New Zealand (wellington, January 2016) have been arranged.
The ECM project is fully financed by financial sponsorship given be the partners and supporters mentioned above. Operational support is given by the project leader at the University of Leipzig.
Can Euprera members still join the project?
The research team has been established and is working well; the group shall not be expanded at the moment.
Euprera members from countries not represented in the ECM network (see “national contacts” on the project website) are kindly asked to support the project by helping to spread the word about the survey in their country/region (each year, in spring). Moreover, they may contact the project leader or Piet Verhoeven and inquire about possibilities to use the data for country-specific interpretations, including joint reports/papers in national languages with the research team.