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What we do > PhD Seminar and Network > European Communication Monitor (ECM)
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European Communication Monitor (ECM)
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European Communication Monitor (ECM)
The largest study on strategic communication and public relations worldwide

(page latest update: September 2015)

While communication management and public relations in Europe is growing both in quantity and quality, empirical data on the professional field is still rare. There are a number of studies in national markets, but trans-European research has been limited by paradigmatic barriers (different research cultures) and pragmatic limitations (lack of databases with would allow an investigation across many countries). The European Communication Monitor closes this gap. It is an empirical survey which tries to identify current challenges and future trends in strategic communication throughout Europe.

ECM, run annually since 2007, is:

  • the leading and most comprehensive analysis of the European market with more than 2,000 participating professionals each year  (decision makers in PR, average age 40 years, from 40+ European countries)
  • conducted by a cross-national research team of professors from five renowned universities plus a network of national contacts/professors in nearly 20 countries within the framework of EUPRERA
  • in partnership with EACD (European Association of Communication Directors), a transnational body of leading communication professionals in companies and organisations, www.eacd-online.eu

Project leader

Team members

  • Prof. Dr. Ralph Tench, Leeds Becket University, United Kingdom
  • Prof. Dr. Angeles Moreno, University Rey Juan Carlos, Spain
  • Prof. Dr. Piet Verhoeven, University of Amsterdam, Netherlands
  • Prof. Dr. Dejan Verčič, University of Ljubljana, Slovenia

Overall timeline

Start: January 2007, open end (current phase runs until 2018).

Results until now

The ECM 2015 has been conducted in March 2015. Results have been presented at academic and professional conferences and more presentations and papers are underway, among which @Com.summit in Belgium and Bledcom in Slovenia. Further presentations @ academic and professional conferences in Europe, USA, Latin America and Asia are planned in 2015.

Two spin-off-projects are the LCM (Latin American Communication Monitor), which results are being presented during summer/autumn 2015, and the APCM (Asia-Pacific Communication Monitor), launched in summer 2015.

Two Spin-off-projects, the Latin American Communication Monitor 2014/15 and the Asia-Pacific Communication Monitor 2015/16, have been conducted for the first time with results being published in 2015.

The ECM website has been relaunched in January 2015.

Milestones for the next six months

The ECM 2015 survey has been conducted in March 2015 and results are being presented. New ways for disseminating the results in cooperation with the new partner PRIME Research as well as new ideas to combine research data with monitoring data from 2016 onwards will be explored. Next year, the 10th edition of the ECM will be conducted.

The LCM (Latin American Communication Monitor has delivered results in 2015 and opens up new opportunities for data comparison and publications. Additional partner projects in other regions will be developed. The APCM (Asia-Pacific Communication Monitor) is underway and results will be presented at the end of 2015.

Results of the ECM 2015 will be linked with data from LCM 2014/15 and the APCM 2015/16. International Presentations in Asia ( Hong Hong, November 2015) and New Zealand (wellington, January 2016) have been arranged.

Resource planning

The ECM project is fully financed by financial sponsorship given be the partners and supporters mentioned above. Operational support is given by the project leader at the University of Leipzig.

Can Euprera members still join the project?

The research team has been established and is working well; the group shall not be expanded at the moment.

Euprera members from countries not represented in the ECM network (see “national contacts” on the project website) are kindly asked to support the project by helping to spread the word about the survey in their country/region (each year, in spring). Moreover, they may contact the project leader or Piet Verhoeven and inquire about possibilities to use the data for country-specific interpretations, including joint reports/papers in national languages with the research team.

While communication management and public relations in Europe is growing both in quantity and quality, empirical data on the professional field is still rare. There are a number of studies in national markets, but trans-European research has been limited by paradigmatic barriers (different research cultures) and pragmatic limitations (lack of databases with would allow an investigation across many countries). The European Communication Monitor closes this gap. It is an empirical survey which tries to identify current challenges and future trends in strategic communication throughout Europe.

 

ECM, run annually since 2007, is

- the leading and most comprehensive analysis of the European market with more than 2,000 participating professionals (decision makers in PR, average age 40 years, from 40+ European countries)

- conducted by a group of professors from renowned universities in 11 countries within the framework of EUPRERA

- in partnership with EACD (European Association of Communication Directors), a transnational body of leading communication professionals in companies and organisations, www.eacd-online.eu

- in partnership with Communication Director Magazine, the only transnational magazine dealing with the practice of strategic corporate communication in Europe, in English, distributed to opinion leaders and executives in communication departments throughout Europe, www.communication-director.eu

- sponsored by Ketchum, the leading public relations agency network in Europe

ECM and affiliated surveys

Asia-Pacific Communication Monitor 2015/16 explores the status quo and challenges of strategic communication across 23 countries in the region, based on responses from 1200 communication professionals. Free access to full report, slides and a video highlighting key results available at www.communicationmonitor.asia.


Latin American Communication Monitor 2015 reveals trends for strategic communication overseas. LCM is the largest study of strategic communication and public relations in Latin America, organized by EUPRERA and Dircom. Full report available at www.latinamericancommunication.com.

lcm2015


European Communication Monitor 2015 reveals trends for strategic communication. ECM is the largest study in the field of strategic communication worldwide, organized by EUPRERA and EACD. Full report available at www.communicationmonitor.eu.

ecm2015

 


 


Partners

ECM is organized by

 

 

In partnership with

 

Media partner





EUPRERA
Bd du Jubilé 71, bte 3
1080 Brussels
Belgium
VAT code 0478953039

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