Institute for PR and Euprera Special Prize

The first edition of the prize was awarded at the Euprera 2008 Congress to the best paper on the "Personal Influence Model". Download the winning paper "Personal Relationship Strategies and the Outcomes of Personal Relationships in a Multi-Tiered Membership Organization", by Tiffany Derville Gallicano (University of Oregon School of Journalism and Communication, USA).

At the Euprera 2010 Congress the € 500 prize will be awarded to the best paper focusing on:

• Similarities and differences regarding best practices around the globe.
• How cultural factors affect best practices in various cultural contexts.
• The underlying, enduring principles of best practices that transcend national and cultural boundaries.
• How the digital revolution in communication technology (including social media) shapes practices globally and how do practitioners measure the impact of this technology.

The winner will be awarded at the Euprera 2010 Congress.

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