FuturePR international student competition

FuturePR, 3rd edition, 2026, the EUPRERA international student competition organised with ICCO

EUPRERA is proud to announce the launch of the third edition of the FuturePR International Student Competition, organised in collaboration with ICCO!

AIM

The competition aims to bring together students from diverse national and cultural backgrounds, encouraging them to collaborate on addressing critical issues related to the role public relations and communication play in a world of misinformation and polarisation.

FOCUS

The competition focuses on issues related to the Media Education and Information Pledge, challenging students to create PR strategies that promote a sustainable, peaceful, and equitable future. In 2026, the competition will focus on Climate Income, with Citizens’ Climate Europe as a case study partner.

PARTICIPANTS

Public relations and communication students enrolled in Higher Education Institutions:

• that are EUPRERA institutional members or
• where EUPRERA individual members teach or
• where practitioners affiliated with an ICCO member teach.

Students should be at least in their 2nd year of bachelor’s studies. Their study programme should be situated within a broad communication sciences or communication-adjacent field.

NUMBER OF PARTICIPANTS

– EUPRERA: individual members – up to 5 students, institutional members – up to 10 students. If two members from the same faculty/school nominate students, only the first set of students will enter the competition (or a list agreed on by both academics)

– ICCO: practitioners affiliated with ICCO associations that also teach in HEIs – up to 5 students (if two members from the same faculty/school nominate students, only the first set of students will enter the competition (or a list agreed on by both practitioners)

COMPETITION

The (online) competition unfolds in two stages: first, nominated students complete an individual assignment and attend expert masterclasses based on a common brief. The top 30 participants (finalists) are then grouped into international teams, each guided by a mentor, to develop and present a final project before a jury in the closing event.

CALENDAR 2026

Oct 15 – Launch of the competition
Oct 15 – Nov 14 – EUPRERA and ICCO members carry out internal selections and decide on who to nominate
Nov 14 – Deadline to nominate students (please contact the PR Education Network education@euprera.org to receive the student nomination form, stating your affiliation and membership), then return the document by this deadline filled with the necessary nomination information. 
Nov 14-16 – Organisers communicate to students the programme for the next section of the competition, the final brief, the intermediary assignment, and the masterclasses: days, hours, links, topics, lecturers
Nov 16-20 – Intro Week – Presentation of the competition brief and delivery of masterclasses based on the topic of the brief
Nov 22 – Deadline for students to submit an individual assignment (analysis in video format related to a dimension relevant to the brief – the topic will be communicated in due time to nominated students)
Nov 23-27 – Evaluation Week – Evaluation of individual student assignments by the EUPRERA PR Education Network jury and selection of the 30 individual finalists (Nov 29 – announcement of the results)
Nov 30 – Team formation (10 teams x 3 members from different countries) and mentor assignment by organisers, Q&A session about the brief
Nov 30 – Dec 7 – Teamwork Week – Students work on the final brief and check in with mentors
Dec 8 – Deadline for submission of presentation & support materials as required by brief (EOD)
Dec 10 – Grand Finale: Pitch Day – Delivery of the presentations by the final 10 teams, deliberation by the jury, award ceremony (online)

More details are available here: FuturePR 2026 – Roles, responsibilities and eligibility rules.

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